Athletics

Advisory

for

Todays Families

Independent guidance to help families navigate recruiting with clarity and confidence.

Hello!

Anderson James Performance provides independent recruiting and development guidance informed by decades of experience in college athletics. Our role is to help families understand their options, avoid common mistakes and make confident, well-informed decisions.

Anderson James Performance provides independent recruiting and development guidance informed by decades of experience in college athletics. Our role is to help families understand their options, avoid common mistakes and make confident, well-informed decisions.

Anderson James Performance provides independent recruiting and development guidance informed by decades of experience in college athletics. Our role is to help families understand their options, avoid common mistakes and make confident, well-informed decisions.

College Fit

College Fit

Recruiting Education

Recruiting Education

Communication Guidance

Communication Guidance

Academic Eval

Academic Eval

Decision Support

Decision Support

Athletic Eval

Athletic Eval

Our Process, Explained

Here's How It Works

Start the Conversation

We begin with one-on-one coversation to understand the student, the family's goals, and where you are at in the recruiting process. This initial step is about listening, context, and clarity - not evaluation and pressure.

Start the Conversation

We begin with one-on-one coversation to understand the student, the family's goals, and where you are at in the recruiting process. This initial step is about listening, context, and clarity - not evaluation and pressure.

Start the Conversation

We begin with one-on-one coversation to understand the student, the family's goals, and where you are at in the recruiting process. This initial step is about listening, context, and clarity - not evaluation and pressure.

Clarify Options and Priorities

From there, we help families understand realistic options, timelines and trade-offs. This includes athletic and academic considerations, communication guidance, and an honest discussion of it.

Clarify Options and Priorities

From there, we help families understand realistic options, timelines and trade-offs. This includes athletic and academic considerations, communication guidance, and an honest discussion of it.

Clarify Options and Priorities

From there, we help families understand realistic options, timelines and trade-offs. This includes athletic and academic considerations, communication guidance, and an honest discussion of it.

Move Forward with Confidence

With a clearer understanding of the landscape, families can move forward with confidence - whether that means continued guidance, targeted support, or simply knowing the right next step.

Move Forward with Confidence

With a clearer understanding of the landscape, families can move forward with confidence - whether that means continued guidance, targeted support, or simply knowing the right next step.

Move Forward with Confidence

With a clearer understanding of the landscape, families can move forward with confidence - whether that means continued guidance, targeted support, or simply knowing the right next step.

Former Player

college student-athlete

What stood out was the honesty. Scott brought a perspective that we simply didn't have access to. The guidance was always practical and grounded in what's best for the athlete long term.

"

Former Player

college student-athlete

What stood out was the honesty. Scott brought a perspective that we simply didn't have access to. The guidance was always practical and grounded in what's best for the athlete long term.

"

Former Player

college student-athlete

What stood out was the honesty. Scott brought a perspective that we simply didn't have access to. The guidance was always practical and grounded in what's best for the athlete long term.

"

Parent

college-bound student-athlete

Scott helped us slow the process down and understand what actually mattered to our son. Instead of reacting to every option or timeline, we were able to make decisions with clarity and confidence.

"

Parent

college-bound student-athlete

Scott helped us slow the process down and understand what actually mattered to our son. Instead of reacting to every option or timeline, we were able to make decisions with clarity and confidence.

"

Parent

college-bound student-athlete

Scott helped us slow the process down and understand what actually mattered to our son. Instead of reacting to every option or timeline, we were able to make decisions with clarity and confidence.

"

High School Coach

college recruiting support

Scott provided clarity at a time when everything felt uncertain. The guidance helped us focus on what mattered most rather than reacting to outside pressure.

"

High School Coach

college recruiting support

Scott provided clarity at a time when everything felt uncertain. The guidance helped us focus on what mattered most rather than reacting to outside pressure.

"

High School Coach

college recruiting support

Scott provided clarity at a time when everything felt uncertain. The guidance helped us focus on what mattered most rather than reacting to outside pressure.

"

What Families Gain

Benefits

Clarity

Families gain a clearer understanding of the recruiting landscape, realistic timelines, and available options - without pressure or guesswork.

Clarity

Families gain a clearer understanding of the recruiting landscape, realistic timelines, and available options - without pressure or guesswork.

Clarity

Families gain a clearer understanding of the recruiting landscape, realistic timelines, and available options - without pressure or guesswork.

Perspective

Guidance grounded in real experience helps families filter noise, avoid common mistakes, and focus on what truly matters.

Perspective

Guidance grounded in real experience helps families filter noise, avoid common mistakes, and focus on what truly matters.

Perspective

Guidance grounded in real experience helps families filter noise, avoid common mistakes, and focus on what truly matters.

Confidence

With better information and steay support, decisions feel thoughtful and informed rather than rushed or reactive.

Confidence

With better information and steay support, decisions feel thoughtful and informed rather than rushed or reactive.

Confidence

With better information and steay support, decisions feel thoughtful and informed rather than rushed or reactive.

Background

Experience That Informs Guidance

Scott James

Founder, Anderson James Performance

Scott James is the founder of Anderson James Performance and has spent more than two decades working across all levels of NCAA football. His experience includes Division I, II and III programs, where he has worked closely with student-athletes, families, and coaches throughout the recruiting and development process.

What shapes Scott's work today is not just where he has coached, but what he has seen families struggle with: unclear information, unrealistic expectations, and pressure to make decisions before they fully understand their options. As a parent himself, Scott approaches each family's situation with honesty and perspective - providing independent guidance.

Founder & Advisor

Anderson James Performance

Current

Founder & Advisor

Anderson James Performance

Current

Founder & Advisor

Anderson James Performance

Current

Adjunct Professor

Univ. of New Hampshire

Current

Adjunct Professor

Univ. of New Hampshire

Current

Adjunct Professor

Univ. of New Hampshire

Current

Defensive Coordinator / Associate Head Coach

NCAA FBS, FCS, D2

20+ Years

Defensive Coordinator / Associate Head Coach

NCAA FBS, FCS, D2

20+ Years

Defensive Coordinator / Associate Head Coach

NCAA FBS, FCS, D2

20+ Years

Pricing

Clear Options, Steady Support

Clear Options, Steady Support

Clear Options, Steady Support

Getting Started

Ongoing Support

$250

Initial Evaluation

Foundational One-Hour Consult

Athletic Evaluation

Academic Evaluation

Education On Recruiting Timelines

Education On Fit, Standards & Level Expectations

Clear Next-Step Guidance

Getting Started

Ongoing Support

$250

Initial Evaluation

Foundational One-Hour Consult

Athletic Evaluation

Academic Evaluation

Education On Recruiting Timelines

Education On Fit, Standards & Level Expectations

Clear Next-Step Guidance

Getting Started

Ongoing Support

$250

Initial Evaluation

Foundational One-Hour Consult

Athletic Evaluation

Academic Evaluation

Education On Recruiting Timelines

Education On Fit, Standards & Level Expectations

Clear Next-Step Guidance

Senior-level quality

Senior-level quality

Senior-level quality

Systems thinking

Systems thinking

Systems thinking

Accessible guidance

Accessible guidance

Accessible guidance

Clear process

Clear process

Clear process

Principles-based guidance

Principles-based guidance

Principles-based guidance

Reliable partner

Reliable partner

Reliable partner

Responsive support

Responsive support

Responsive support

Thoughtful feedback

Thoughtful feedback

Thoughtful feedback

Next-step clarity

Next-step clarity

Next-step clarity

FAQ

Your Questions, Answered

If you're unsure where to start, we can have a brief 15-minute conversation to talk about your situation and next steps.

Do families have to continue after the initial evaluation?

No. The initial evaluation is designed to stand on its own. Families are free to walk away after that conversation or continue only if ongoing support feels helpful.

How is ongoing support structured?

If ongoing support is selected, we will map out where we are at and the appropriate steps moving forward.

How do we know if ongoing support is right for us?

Ongoing advising is determined after the initial evaluation based on the athlete's stage, goals, and needs. Families are not expected to choose continuing on their own.

Do you work with athletes across all sports and levels?

Yes. While Scott's background is in college football, Anderson James Performance works with athletes across sports and competitive levels. Focusing on fit, communication, and long-term outcomes.

What is PlayNextLevel (PNL) and is it required?

PNL is a recruiting management platform that helps families organize information, track communication, and manage the recruiting process more effectively. It is optional for families who complete only the initial evaluation and required for families who choose ongoing advisory.

Learn more at pnlsports.com

Can I continue support after college selection is made?

Yes! The transition to college can be as anxious as the college selection process. If you'd like to retain on-going support we will make that available.

Do families have to continue after the initial evaluation?

No. The initial evaluation is designed to stand on its own. Families are free to walk away after that conversation or continue only if ongoing support feels helpful.

How is ongoing support structured?

If ongoing support is selected, we will map out where we are at and the appropriate steps moving forward.

How do we know if ongoing support is right for us?

Ongoing advising is determined after the initial evaluation based on the athlete's stage, goals, and needs. Families are not expected to choose continuing on their own.

Do you work with athletes across all sports and levels?

Yes. While Scott's background is in college football, Anderson James Performance works with athletes across sports and competitive levels. Focusing on fit, communication, and long-term outcomes.

What is PlayNextLevel (PNL) and is it required?

PNL is a recruiting management platform that helps families organize information, track communication, and manage the recruiting process more effectively. It is optional for families who complete only the initial evaluation and required for families who choose ongoing advisory.

Learn more at pnlsports.com

Can I continue support after college selection is made?

Yes! The transition to college can be as anxious as the college selection process. If you'd like to retain on-going support we will make that available.

Do families have to continue after the initial evaluation?

No. The initial evaluation is designed to stand on its own. Families are free to walk away after that conversation or continue only if ongoing support feels helpful.

How is ongoing support structured?

If ongoing support is selected, we will map out where we are at and the appropriate steps moving forward.

How do we know if ongoing support is right for us?

Ongoing advising is determined after the initial evaluation based on the athlete's stage, goals, and needs. Families are not expected to choose continuing on their own.

Do you work with athletes across all sports and levels?

Yes. While Scott's background is in college football, Anderson James Performance works with athletes across sports and competitive levels. Focusing on fit, communication, and long-term outcomes.

What is PlayNextLevel (PNL) and is it required?

PNL is a recruiting management platform that helps families organize information, track communication, and manage the recruiting process more effectively. It is optional for families who complete only the initial evaluation and required for families who choose ongoing advisory.

Learn more at pnlsports.com

Can I continue support after college selection is made?

Yes! The transition to college can be as anxious as the college selection process. If you'd like to retain on-going support we will make that available.

Questions Welcome

Let's Connect

© 2025 Anderson James Performance. All rights reserved.

Questions Welcome

Let's Connect

© 2025 Anderson James Performance. All rights reserved.

Questions Welcome

Let's Connect

© 2025 Anderson James Performance. All rights reserved.